Market Research

Name of the Project

Sponsors

Product and concept tests 

Unilever Bangladesh Ltd., Coca-Cola Far East Ltd, Marico Bangladesh Ltd., Imperial Tobacco Bangladesh Ltd., New Zealand Milk Products, Reckitt Benckiser Bangladesh Ltd., British American Tobacco Bangladesh Ltd., Imperial Tobacco, Johnson & Johnson Ltd., Nestle Bangladesh Ltd., Proctor & Gamble Bangladesh Ltd., etc.

Pricing study

Coca-Cola Far East Ltd., Unilever Bangladesh Ltd., Reckitt Benckiser Bangladesh Ltd., British American Tobacco Bangladesh Ltd., Imperial Tobacco, etc.

Marketing mix tests

Unilever Bangladesh Ltd., Reckitt Benckiser Bangladesh Ltd., Coca-Cola Far East Ltd , British American Tobacco Bangladesh Ltd., Imperial Tobacco, etc.

Post launch monitoring (PLM)

Colgate Palmolive, Unilever Bangladesh Ltd., Johnson & Johnson Ltd., Reckitt Benckiser Bangladesh Ltd., New Zealand Milk Products,  Coca-Cola Far East Ltd., etc.

Brand positioning study

Reckitt Benckiser Bangladesh Limited, Unilever Bangladesh Limited etc.

Name test

Coca-Cola Far East Ltd., Reckitt Benckiser Bangladesh Ltd., Unilever Bangladesh Ltd.,  British American Tobacco Bangladesh Ltd., Imperial Tobacco,  etc.

Brand image study

Sanofi Aventis Bangladesh, Reckitt Benckiser Bangladesh Ltd., New Zealand Milk Products, Nestle Bangladesh Ltd., Berger Paints Bangladesh Ltd., Unilever Bangladesh Ltd., Arla Foods Ingredients Milco Bangladesh etc.

Name of the Project

Sponsors

Advertising pre-and-post-testing.

Coca-Cola Far East Ltd, Marico Bangladesh Ltd., New Zealand Milk Products, Reckitt Benckiser Bangladesh Ltd., British American Tobacco Bangladesh Ltd., Unilever Bangladesh Ltd., Proctor & Gamble Bangladesh Ltd., Imperial Tobacco, etc.

Post evaluation of communication campaign/ Advertising and other tracking studies

Grameen Phone, Unilever Bangladesh Ltd., DHL Worldwide Express, Coca-Cola Far East Ltd., Nestle Bangladesh Ltd., Proctor & Gamble Bangladesh Ltd., Nestle Bangladesh Ltd., etc.

Name of the Project

Sponsors

TV day after recall study

Syndicated research

National media study

Voice of America, British Broadcasting Corporation (BBC), Syndicated research, Naya Diganta (a national daily newspaper) etc.  

Name of the Project

Sponsors

Market potentiality assessment study/ Market feasibility study

Square Group (On Health Care Sector), Beximco Group (on Real Estate Industry), UNICEF, etc. 

Usage & attitude / Habits & practice study

Johnson & Johnson Ltd., Berger Paints Bangladesh Ltd., Coca-Cola Far East Ltd., Unilever Bangladesh Ltd., DFID (BEMAP Project), Hempel Coatings (Singapore) Pte. Ltd., Reckitt Benckiser Bangladesh Ltd., Novartis Bangladesh Ltd., Marico Bangladesh Ltd., Godrej Sara Lee, BATBC, Imperial Tobacco, etc