The words ‘opinion polling are used to describe survey research which is intended for publication in the media, or for use by politicians, parties and political candidates. Sometimes the word poll’ often implies that the research is not conducted as marketing research. Public opinion polling and research are widely used in many countries throughout the world to know about peoples’ perceptions and their preference. To some people, opinion polls’ are seen as somehow less serious than ‘social’ or ‘public policy’ research. In reality opinion polling often requires a degree of accuracy not provided by much marketing research.
Therefore, opinion polls are just one application of survey research. However, they measure much more than just opinions. They measure knowledge, perception, behavior, future intentions, motivation, salience and preferences. Since opinion poll often represents the perceptions and preferences of the country, an accurate specification of the population is essential. Identification of persons that constitute the population, how individual in the population are scattered, clustered and distributed are important in the sampling of opinion poll. We have our in-house experts who can develop the sampling and selection strategy, which is scientifically representative to the target population of the country.